The key to moving hearts and cursors
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Don't you love a good trio?
Shrek, Fiona, and Donkey.
Katniss, Peta, and Haymitch.
Kevin, Joe, and Nick...*swoon*
Alone, they might scrape by, but they all have weaknesses that can cause ‘em extra trouble.
Together, they’re a triple threat.
Much like the adventures those trios embark on, your website copy needs a triple-threat approach.
Because the goal is to nail down website messaging that moves your people, right?
And when I say “moves” them, I mean in heart and cursor (or, ya know, finger if they’re on mobile). We want them to feel something—understood, delighted, hopeful. But we also want them to take action.
Here's the triple threat mix:
Your client’s voice
How they talk about their struggles, dreams, desires, frustrations, and goals—what matters most to them in your context
User experience
Logic-backed structure, clear website goals, design-friendly formatting, awareness of where the user is coming from and what they’ve tried already
Your voice
Your brand personality, story, language choices, stance, mission, and values
Nail them all, and you’ll get website copy that moves hearts and cursors.
Lose one, and you risk a few things:
A website that’s all about you but kinda ignores your clients
A confusing website that’s overwhelming for visitors
Inauthentic copy that doesn’t give readers insight into your vibe and values
Take a peek at your website. Does it have a stance and enough you-ness? Are you confident you’re speaking to the points your ideal clients really need to hear? Is there too much copy, not enough, or the wrong combo of pages?
If you need help bringing it all together, you know where to find me.