Website copy to connect with clients who make your heart sing
And guide them where they need to be—booked in your calendar
Can we get real for a moment?
“Throwing together some content” for your website will only get you so far.
If you’re here, I’m guessing you know that. 😏
With the right strategy, your website copy can do some serious heavy lifting. Ya know, in the sales department.
It can:
Spark a connection with more of the right people
Answer visitors’ most pressing questions and combat hesitations before they reach out
Capture what makes you different (i.e. your special brand of awesome)
Articulate the true value of your offers
Guide visitors through an intentional journey, instead of letting them flounder around on your site
Win you more eyeballs on Google
All of this helps motivate your ideal clients to take action. So you get hotter leads that are chomping at the bit to work with ya!
Heck yeah.
What’s included in website copy?
Depending on your package, you can expect:
Formatting to help guide design (e.g. where headings, images, buttons, and lists go)
UX website strategy so you know what pages are needed and what key messages need to shine through
SEO keyword research to help people find you on Google
Customer research, including interviews with your past clients or sneaky internet snooping, so we nail the messaging—PLUS new testimonials from those interviews!
Optimised title tags and meta descriptions to help get that CLICK in the search results pages
Communication with your designer so your copy pops in all the right ways (if relevant)
2 rounds of revisions so we get it poifect!
Optional 30-minute wrap-up call to cover any lingering questions or chat about future content ideas
Snappy turnaround so you can get your site workin’ asap
TLDR;
Basically…
You’ll gain confidence knowing your website communicates the messages your people NEED to read.
In a way that’s compelling, optimized for website visitors, and true to your voice.
Feast your eyes on the packages
The Main Course
Home, About, Services, Contact
This is for you if you’re rebranding, launching a new website, or optimizing an existing one. You’ll get my full done-for-you process, informed by customer research and website strategy.
Investment: Starting at $3,500
Timeline: ~3 weeks + edits
The Chef’s Experience
The Main Course + Brand Voice and Messaging Guide
Make the most of your new copy with a Brand Cookbook. This is perfect if you want a resource to solidify your positioning, inspire content ideas, and keep your written content consistent all over the interwebs.
Investment: Starting at $5,500
Timeline: ~4 weeks + edits
Rather test the waters first?
Submit some copy for a free mini review.
Add-ons include:
Extra pages, product descriptions, lead magnets, blog packages, sales pages, and email sequences
I’m more than happy to customize your package so you get exactly what your business needs.
Romina Kwong, Sustainability Consultant and Event Strategist at Eco-Friendly Events
“I cannot wait to show it off not only on my website but in how I talk about my business both in-person and online.”
“When I first started my business, I DIY-ed almost everything including writing my own copy. It served its purpose through the years but after awhile it started to feel dull and definitely wasn't super clear on who I was servicing and how I could help them. After working with Natalie, it's now crystal clear and I cannot wait to show it off not only on my website but in how I talk about my business both in-person and online. I especially love her process and forms to get to know you and your brand better as well as speaking with past clients to not only grab testimonials but their perspectives as well to integrate into the copy too! I can't rave about Natalie enough, so if you're ready to stop doing it all yourself, then it's time to hire her to zhuzh up your brand voice and copy too!”
Sinead Easdon, Brand & Website Designer at Hello Magic Studio
“Part of me wants to keep her my little secret!”
“Every single thing Natalie’s written has been outstanding. She has a knack for tapping into the voice of any business, honing in on the exact right details, and magically spinning it into compelling copy. Each time, I’m amazed at how above her competitors Natalie’s work is. She’s efficient, thoughtful, incredibly dedicated to her work, and a total dream to work with. I could not rave about her enough.”
Bry Marie, Photographer
“Not only did she capture my voice, but she validated me just being me.”
“Natalie was an absolute joy to work with! Copywriting is the first thing I've outsourced for my business which I've been running for nearly 5 years and she has exceeded my expectations. I opted for her to interview a few of my clients and every single one of them went out of their way to tell me how efficient and kind she was and I couldn't agree more. Not only did she capture my voice, but she validated me just being me which has made my work so much more authentic going forward which has truly been the greatest gift. I highly recommend Natalie and wouldn't hesitate to hire her again for future projects.”
The Process
First, reach out when you’re ready via my Contact page. We’ll have a chat to explore the details of your project and nail down a plan of action.
If it’s a match, we get down to BUSINESS.
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Strategy
I’ll send you a questionnaire to start diving into your business, voice, goals, and ideal clients. Leading up to our kick-off, I may also set up interviews with your past clients or send out surveys.
We’ll hop on a strategy call to go deeper and nail down the game plan. I’ll then create a strategic page plan for you to approve.
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Research
I’ll analyze the findings from my interviews and/or do some serious internet snooping. This helps me understand your people and how they talk about their needs and desires. I’ll also conduct keyword research to nail down which phrases we’ll target on each page.
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Write
I’ll write your copy, wireframed in a Google Doc to help guide design. When Version 1 is ready, I’ll give you a video walk-through of your copy with notes to help you provide feedback.
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Refine
You note any changes you’d like to make and I implement ‘em. Then we’ll jump on a call to review and make sure we get it just right!
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Implement & Wrap-Up
Send your copy to your designer or implement it yourself. I’m happy to communicate with your designer/you to make sure things go smoothly.
You’re also welcome to book a wrap-up call to cover any last questions or to brainstorm content ideas to go along with your shiny new website copy!
Ready for website copy that resonates and motivates?
I knew I liked ya. Reach out to continue the conversation.
I can’t wait to meet you!
Questions?
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My speciality is small service-based businesses. Think photographers, nutritionists, designers, coaches, health care professionals, therapists, event planners, and the like! That said, I’ve also worked with some awesome product-based businesses—from puzzle makers to clothing designers and food and beverage businesses. The important thing is you’re passionate about what you do, you’re ready to invest in copywriting, and we jive!
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Nope! I freaking love working with fellow Canadian business owners, but I work with people all over the world. I only write in English though.
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While website copy is my jam, I also write sales pages, emails, and blog content. These can be add-ons to brand voice and website copy or standalone projects. Reach out and tell me a bit about your needs!
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You sure can! Clients have booked me for a Brand Cookbook to help them with their messaging across social media, emails, and sales proposals. It’s a great tool for any business that wants to improve the impact of its messaging.
Alternatively, if you’re a fellow copywriter (or a brand/web designer) who wants to outsource the messaging part of a client project, I can take it off your plate too!
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Yes, but your copy’s got to pass the “test.” 😉
Editing could be a good fit if:
You have a specific challenge or section you want to address
Your copy’s solid but you want to spice it up with more of your brand personality.
Please include your website in your contact form so I can tell if copy editing would work for you.
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Yes, as long as I’m confident it will help you move the needle and won’t create a disjointed website experience. For example, if your core website copy is working well for you but you need to add a new product/service page. Please inquire if that’s what you’re looking for.