Your website exists. It's out there doing something. Maybe you DIY'd the copy yourself, or a designer threw something together, or you plugged your way through a template someone gave you. And now? Now you're looking at it thinking... this just doesn't feel right.

Picture this: A business owner realizes they need a new website. Things are going pretty well, but the site needs some love. So they set out to find a website designer/developer because that's what they need, right? They need a website, so... go to a designer. They find someone online they like the vibe of, get on a call, and then the designer asks them the question: Who's doing your copywriting?

There's a reason some websites just work. The difference comes down to what I call triple threat website copy—and it's the combination of three essential elements that most people don't realize they need to balance.

Get some prompts to define your brand space. It’s kind of like interior design. When you feel authentically represented in your space, others are drawn in too. There’s no covering up your personality with something just because it’s trending on Pinterest.

The people want to know what copywriters think about AI. Instead of going on a solo existential spiral this time around, I decided to ask my fellow word nerds to chime in.

You have different sides to your personality. Should your brand? Get clarity by setting some parameters.

Some brands lean into a clearly defined “clique.” They can take a polarizing stance and own it as a core message. That's cool, but not everyone falls into a defined “side” like this.

We don’t need to be all polished and perfect in the name of algorithms and acceptance.

Should you really hire a website designer too? Spoiler: Yes. Aliyyah Anshan gives you 5 reasons why.

I flew to Argentina and sat in front of my laptop 5+ hours a day. But it was worth it, I swear.