Natalie Gates Natalie Gates

How to not be the “millennial grey” of brand voice

Get some prompts to define your brand space. It’s kind of like interior design. When you feel authentically represented in your space, others are drawn in too. There’s no covering up your personality with something just because it’s trending on Pinterest.

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Natalie Gates Natalie Gates

What copywriters want you to know about AI

The people want to know what copywriters think about AI. Instead of going on a solo existential spiral this time around, I decided to ask my fellow word nerds to chime in.

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Natalie Gates Natalie Gates

Make a name for your nuance

Some brands lean into a clearly defined “clique.” They can take a polarizing stance and own it as a core message. That's cool, but not everyone falls into a defined “side” like this.

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