Turn up your brand voice and detangle your messaging

So your words are less “could be anyone” and more “could be THE one.”

A wise man named Bruce Springsteen said, “You can’t start a fire without a spark.”

I’m telling you: You can’t write copy without a brand.

Well, not the kind of copy that differentiates you and calls in the right people, anyway.

You know what you do is awesome. You love it, your clients love it. But when you read your existing copy and try to write content (or get someone else on your team to write for you)…womp womp.

You feel like your message lacks direction, distinction, or personality. Maybe all of the above.

If you’re thinking any of these thoughts…

It might be time to give your voice and messaging some love

How do we tell our story in a way that resonates and positions us properly?
How do we distill our message into something that’s compelling but also easy to absorb?
How do we describe what we do in a way that stands out?
How do we stop sounding like every other business in our industry?
How do we inject more personality and emotion into our voice?
What parts of our messaging and positioning should we focus on or clarify?
How do we describe what we do without sounding like a jargon-loaded robot on a rampage?
How do I help my team (or AI) write on-brand without extensive editing?

Let’s make a name for your nuance

There are a few different ways we can work together on your voice and messaging. (See below.)

Some business owners have already nailed their positioning and core messages, but need help in the voice department. Others have a clear-as-day voice but need to streamline or sift through their message. Many need support with both.

If you’re hiring me for website copy, your messaging and voice service will be customized and built into your package. Most business owners need some version of voice and messaging strategy prior to website copy. We’ll choose the combo that makes sense for you.

Level 1: Voice Definer

Brand voice discovery and clarity session

$450 CAD

You, me, and 2+ hours dedicated to nailing down the voice that makes you one of a kind.

This is a solid choice if you want direction you can run with, or as an add-on to done-for-you copywriting. It’s also perfect if you’re creating a new brand or rebranding and you need to build your voice from the ground up.

I’ll guide you through an exercise and organic discussion that uncovers the nuances behind your voice (or the voice you want to channel). By the end, you’ll have waaay more clarity around how your brand shows up in the world, what makes you distinct, and how to bring more personality into your writing.

Includes a private session + a brand voice deck to anchor your voice and recap our findings.

Level 2: Message Moulder

Brand voice & messaging strategy

Estimated investment: $2500 CAD

Solidify what your brand stands for and what sets you apart from others. Full voice and messaging strategy is like establishing your brand’s heart and soul. We’ll combine client research with voice exploration to nail down a message and vibe that moves your people. You walk away with a detailed strategy to help you approach every word of copy or content with intention.

Brand Voice Finder Session
(Mess)age Strategy Session
Voice of customer interviews and/or analysis of existing data
Brand strategy document that may include:
- Research-backed ideal client insights to paint a clear picture of their pain points and desires (+ new testimonials!)
- Brand positioning, promise, and industry stance
- Core brand story/stories
- Brand mission, values, and vision to solidify your why and inspire content
- Benefits and differentiators to keep everyone on track
- Custom brand personality and voice type
- Tone pillars
- Key brand language/taglines

Level 3: Message Scaler

Brand voice & messaging strategy + full writing guidelines

Estimated investment: $3500 CAD

Already have a solid voice & messaging strategy? You might just need writing guidelines! Get in touch to chat about options.

Writers, branding pros, assistants, and team members, oh my. Make sure everyone knows how to capture your voice by adding full writing guidelines to your strategy. This is perfect if you have multiple people who need to write on behalf of your brand—because you can only get so far storing it all in your brain! It could also help if you use AI to create content and you want to make sure it doesn’t sound like robotic slop.

Includes everything in Level 2 PLUS:

Content pillars
Talking points and “brand takes” to incorporate in your marketing
Detailed instructions on how to write like your brand, with plenty of examples
On-brand vs. off-brand examples
Dos and don’ts
Essential checklist to help team members self-audit their work
Did I mention examples? Repurpose your heart out
Style guidelines to provide consistency in grammar, spelling, punctuation, capitalization, etc.

“Honestly, this is quite possibly one of the best investments I’ve made in my 5.5 years in business.”

“You somehow managed to get everything that was in my brain and codify it in this guide. I absolutely love it. You’ve captured me and my brand so so well. Thank you!

Before this, I was worried about how I could transition from me to WE. Now, I’m not. I have full confidence this is going to work.”

— Eman Ismail, Email Strategist and Copywriter at Eman Copy Co.

Keir Whitaker — Business Coach & Consultant

“Before working with Natalie, I was completely stuck on how to position my business and services.”

I'd gone through a phase of questioning what I do, who I do it for, and the value I bring to the table, and I needed an external viewpoint to help me work through it and bring things to life.

As a result of this process, I now feel validated and more confident to talk about what I do and the support I can offer my ideal clients.

I found Natalie's approach to be friendly and highly professional. She'll ask you tough questions that require thought and time to answer to help her get into your head.

She then turns this into a guide that you will be able to use to take your business forward. I'm so happy not to have to think about this now.

I'd 100% recommend Natalie to others (in fact, I already have)!”

“Now I feel like we have a strong message and memorable positioning in comparison with others. I also feel like it’s ‘repeatable’ in that I now have this resource I can share with others who are involved in our business and they can understand a lot about what we do, who we do it for, and why really quickly.”

— Kerry Campion, Founder of God Save the SERP

Dana Kirchman, Executive Coach at Ensemble Leadership

“Natalie transformed my brand presence from shy and DIY to expressive and powerful.”

“Before working with Natalie, I enjoyed telling my story one-to-one with clients yet hadn’t translated that into media or social. Natalie interviewed me and my clients to source authentic, positive examples. She elevated words and phrases I use day to day, into a real brand voice. Natalie is a gifted writer and has a fast paced yet easy and supportive process. Great results and I recommend Natalie highly!”

The Process

First, reach out when you’re ready via my Contact page.

We’ll have a chat to explore the details of your project and nail down a plan of action.

If it’s a match, we get down to BUSINESS.

Strategy

I’ll send you a questionnaire to start exploring your business, voice, goals, and ideal clients. Leading up to our kick-off, I may also set up interviews with your past clients or send out surveys.
We’ll hop on a strategy call to go deeper and nail down the game plan.
Research

I’ll analyze the findings from my interviews and/or do some serious internet snooping. I'll also dive DEEP into your existing content and analyze your voice with various tools.
Write

I’ll craft your voice/messaging deliverable! When Version 1 is ready, I’ll give you a video walk-through with notes to help you provide feedback.
Refine

You note any changes you’d like to make and I implement ‘em. Then we’ll jump on a call to review and make sure we get it just right!