Oh, hey there. Need a partner?

Scope out my white-label website copy & messaging strategy services for web designers & agencies

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“You were the DREAM partner that I could count on 100%.”

"The project would have been so chaotic without your expertise and guidance! The client had a million unorganized thoughts about their brand, and you found a way to synthesize them into a clear, comprehensive, & cohesive message. But beyond your invaluable skillset; the reason I loved having you on my team was your ever-positive attitude and the way you balance humility, professionalism, & tenacity. I feel like I can always rely on you to provide the client with your best work as well as be an amazing team collaborator who makes the project more enjoyable for everyone."

— Emily Jane, Website Designer at By Emily Jane

Core Messaging & Website Copy

Starting at $3700 CAD

 

For clients who are ready for custom, done-for-you messaging and website copy.

Includes:

  • Messaging strategy to help them get super clear on their core message before we start writing the copy (brand promise, voice, unique value prop, brand stance, client insights)

  • Website strategy to determine what pages and sections are needed

  • 4 pages of copy, wireframed in Google Docs and written for humans while supporting SEO and AI search (e.g. Home, About, Services, Contact or similar)

  • Title tags, meta descriptions, and footer copy

 

Web Copy Extras

SEO Keyword Research

If your client doesn’t have keyword research yet, I’ll identify target keywords for each core page I’m working on and map them in a spreadsheet with easy-to-understand insights and instructions.

$300 to cover Home, About, and up to 2 Service pages

 

By-the-Page Web Copy

Already got a messaging strategy, need to add a page to an existing site, or want a ballpark quote for a larger project?

Book me by the page.

$700 CAD

 

Collaborative Copy

$900 CAD

Additional hours: $120 CAD/hour

 

This DIY website copy support service is perfect for clients who aren’t ready to invest in the full shebang, but still need professional support (as most do!). I provide pre-writing guidance + post-writing edits to make sure the copy you receive is website-ready and not full of AI blah. 

Includes:

  • Strategy call to clarify messaging, get a sense of their voice, and determine their website structure

  • Website copy guide, a customized template with personalized key points to prompt their messy first draft, plus a checklist of website copy essentials.

  • Up to 4 hours of editing, reshaping, and writing my face off. Trust me, we can do a lot in this amount of time!

 

Must-Have Messaging Guide

$1500 CAD

 

If clients are choosing DIY copy or they want a resource to support other content they create for their brand, this service nails their strategy first. A Must-Have Messaging Guide boils things down to the most essential brand elements. If they need something more expansive, we can certainly do that too.

Includes:

  • Core brand message, written in their voice so they can plug and play - think of it like the client-facing positioning and main brand promise

  • Supporting messages and brand stances to nail what they stand for, what makes them unique, and why their people should choose them

  • A bank of brand lingo I pick up from our time together + a clear definition of the brand voice, so they can feel confident they sound distinct and to give anyone on their team direction

 

Brand Voice Session

$500 CAD

 

This session is designed to clarify the client’s writing voice and get to the heart of what their brand cares about most. I guide them through a tone-defining exercise as we go deep into the nuances of their brand personality and perspectives.

The goal is to show clients that their brand DOES have a distinct voice and message. They’ll receive a guide that identifies their custom voice type, plus a summary of brand insights we discover during the session.

 

“Every single thing Natalie’s written has been outstanding.”

“She has a knack for tapping into the voice of any business, honing in on the exact right details, and magically spinning it into compelling copy. Each time, I’m amazed at how above her competitors Natalie’s work is. Part of me wants to keep her my little secret! She’s efficient, thoughtful, incredibly dedicated to her work, and a total dream to work with. I could not rave about her enough.”

— Sinead Easdon, Brand & Website Designer at Hello Magic Studio

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Have something else in mind?

I get a sick satisfaction from customizing my copy and messaging support so it suits your biz and your clients.

Send me a message or book a call, and we can see what else is possible.

Book a chat
 

A peek at my process

Or, listen to me chat about my approach via my podcast, Turn Your Mess Into Your Message.

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    Strategy

    I’ll send you a questionnaire to start exploring your business, voice, goals, and ideal clients. Leading up to our kick-off, I may also set up interviews with your past clients or send out surveys.

    We’ll hop on a strategy call to go deeper and nail down the game plan.

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    Research

    I’ll analyze the findings from my interviews and/or do some serious internet snooping. I'll also dive DEEP into your existing content and analyze your voice with various tools.

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    Write

    I’ll craft your voice/messaging deliverable! When Version 1 is ready, I’ll give you a video walk-through with notes to help you provide feedback.

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    Refine

    You note any changes you’d like to make and I implement ‘em. Then we’ll jump on a call to review and make sure we get it just right!