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Messaging & Website Copy

$4500 CAD (about $3100 USD)

For clients who are ready for the full shebang.

Includes:

• Must-Have Messaging Guide: To set the stage and sharpen their core message before we start writing the copy (e.g. brand promise, brand voice, unique value prop, brand stance, client insights)

• Keyword research: To support your SEO foundation. This includes a spreadsheet with relevant keyword metrics + guidance, keyword mapping to each page we work on, optimized title tags, meta descriptions, and footer copy

• Website strategy to determine what pages and/or sections are needed

• 4 pages of copy, wireframed in Google Docs and written for humans while supporting SEO and AI search (e.g. Home, About, Services, Contact or similar)

By-the-Page Web Copy

Need to add a services page or want a ballpark quote for a larger project? Maybe you’ve already got messaging and website strategy handled?

Individual pages are typically $700 CAD

Discounts available for large sites that need many additional pages.

Collaborative Copy: A DIY copy support service

$900 CAD

For clients who aren’t ready to invest in the full shebang, but still need help with their copy (as most do!).

I provide pre-writing guidance + post-writing edits to make sure the copy you receive is website-ready and not full of AI blah. Learn more here.

Includes:

• Strategy call to clarify messaging, get a sense of their voice, and determine their website structure

• Website copy guide: a customized template with personalized key points to prompt their messy first draft, plus a checklist of website copy essentials. Covers Home, About, Services, and Contact.

• Up to 4 hours of editing, reshaping, and writing my face off. Trust me, we can do a lot in this amount of time!

Add keyword research: $350 CAD to cover Home, About, and up to 2 Service pages

Add more page guides: $120 each

Add more editing hours: $120 CAD/hour (most pages will need 1-2 hours)

Must-Have Messaging Guide

$1500 CAD

If clients are DIYing their web copy or they want a resource to support other content going forward, this messaging guide nails their strategy first. A Must-Have Messaging Guide boils down their tangle of ideas and differentiators to the most essential elements to keep them focused and on track. If they need a more expansive guide, we can certainly do that too.

Includes:

• Core brand message, written in their voice so they can plug and play - think of it like the client-facing positioning and main brand promise

• Supporting messages and brand stances to nail what they stand for, what makes them unique, and why their people should choose them

• A bank of brand lingo I pick up from our time together + a clear definition of the brand voice, so they can feel confident they sound distinct and to give anyone on their team direction

Brand Voice Session

$500 CAD

This session is designed to clarify the client’s writing voice and get to the heart of what their brand cares about most. I guide them through a tone-defining exercise as we go deep into the nuances of their brand personality and perspectives.

The goal is to show clients that their brand DOES have a distinct voice and message. They’ll receive a guide that identifies their custom voice type, plus a summary of brand insights we discover during the session.