Solidify your voice and keep your copy consistent across platforms

Brand voice and messaging guides

Meet the Brand Cookbook

It’s your go-to resource for consistently delicious content. Picture an actionable strategy document that aligns your brand’s core messaging, voice, positioning, style guidelines, and personality.

It's FULL of language you can repurpose and riff on across marketing platforms. Reference it for social media, emails, sales proposals, and more. No more wondering what to write!

Keep everyone on-brand

Writers, branding pros, assistants, and team members oh my. Make sure everyone knows how to capture your voice.
Repurpose content across platforms

Use language from the guide on social media, in emails, on your website, in proposals, or on podcasts. Wherever you need words.
Get confident in your positioning

Solidify what your brand stands for and what sets you apart from others. The Brand Cookbook is like the guide to your business’s heart and soul.

“Honestly, this is quite possibly one of the best investments I’ve made in my 5.5 years in business.”

“You somehow managed to get everything that was in my brain and codify it in this guide. I absolutely love it. You’ve captured me and my brand so so well. Thank you!

Before this, I was worried about how I could transition from me to WE. Now, I’m not. I have full confidence this is going to work.”

— Eman Ismail, Email Strategist and Copywriter at Eman Copy Co.

What’s inside

You can expect your Brand Cookbook to include a combination of these elements.

If you’d benefit from another section (or you request something specific), I’ll bake that in too.

Research-backed ideal client insights to paint a clear picture of their pain points and desires
Positioning statement(s)
Brand promise
Benefits and differentiators
Core values with details on how they play into your marketing
Brand avatar to anchor your voice and personality
Brand mission statement to solidify your why and inspire content
Talking points or "hot takes" to incorporate in your marketing
Detailed instructions on how to write like your brand:
- Commonly used phrases, words, and quirks
- Voice guidelines and important observations
- Things to avoid at all costs, plus on-brand swaps
- Style guidelines to provide consistency in grammar, spelling, punctuation, capitalization, etc.
And moooore

Starting at

$2500

You’ll receive a customized quote so your guide has exactly what you need.

“Now I feel like we have a strong message and memorable positioning in comparison with others. I also feel like it’s ‘repeatable’ in that I now have this resource I can share with others who are involved in our business and they can understand a lot about what we do, who we do it for, and why really quickly.”

— Kerry Campion, Founder of God Save the SERP

Dana Kirchman, Executive Coach at Ensemble Leadership

“Natalie transformed my brand presence from shy and DIY to expressive and powerful.”

“Before working with Natalie, I enjoyed telling my story one-to-one with clients yet hadn’t translated that into media or social. Natalie interviewed me and my clients to source authentic, positive examples. She elevated words and phrases I use day to day, into a real brand voice. Natalie is a gifted writer and has a fast paced yet easy and supportive process. Great results and I recommend Natalie highly!”

Morgan Rozon, Trainer & Nutrition Coach

“Like freakishly good.”

“You did an incredible job at writing in my tone (like freakishly good), and I appreciate you taking that time to really listen and understand what I was looking for and what messages I’m hoping to get across.”

The Process

First, reach out when you’re ready via my Contact page. We’ll have a chat to explore the details of your project and nail down a plan of action.

If it’s a match, we get down to BUSINESS.

Strategy

I’ll send you a questionnaire to start exploring your business, voice, goals, and ideal clients. Leading up to our kick-off, I may also set up interviews with your past clients or send out surveys.
We’ll hop on a strategy call to go deeper and nail down the game plan.
Research

I’ll analyze the findings from my interviews and/or do some serious internet snooping. I'll also dive DEEP into your existing content and analyze your voice with various tools.
Write

I’ll craft your Brand Cookbook! When Version 1 is ready, I’ll give you a video walk-through with notes to help you provide feedback.
Refine

You note any changes you’d like to make and I implement ‘em. Then we’ll jump on a call to review and make sure we get it just right!